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K-Beauty Growing 5x Faster than Skincare Industry; 1 in 3 U.S. Households Estimated to Buy Category by 2030

Numerator28 Jul 2026Measured dataUnited States

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  1. 25% of US households bought K-Beauty, up from 8% in 2020

    NumeratorUnited StatesJul 2026

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Beauty · US

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Published
28 Jul 2026
Type
Measured data
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