Wie Kunden KI nutzen und wie sie das Kaufverhalten verändert

What Market Radar took from it

The figures Market Radar reads from this report, as its data records them, each with the publisher, the place and the date.

1. 23% of German AI users have switched retailer or online shop because of AI.

   NumeratorGermanyJun 2026n=2,500

2. 30% of German AI users have bought a new brand because of an AI recommendation.

   NumeratorGermanyJun 2026n=2,500

3. 37% of German AI users use AI to search for coupons.

   NumeratorGermanyJun 2026n=2,500

4. 50% of German AI users use AI for price comparison.

   NumeratorGermanyJun 2026n=2,500

5. 51% of German AI users use AI for product research.

   NumeratorGermanyJun 2026n=2,500

6. Only 16% of German AI users also use AI tools when shopping.

   NumeratorGermanyJun 2026n=2,500

Used in Market Radar

The Market Radar pages that use this report.

About this report

Publisher

Numerator
All 4 Numerator reports in the library

Published

24 Jun 2026

Type

Survey

Sample

n=2,500

Countries

• Germany

Regions

• EMEA

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