New global partnership links creative insights to media execution, letting advertisers spot top-performing ads, optimise campaigns and reallocate budgets in real time.
LONDON, UK – April 27, 2026 – DAIVID, the creative intelligence platform, and ADIN.AI, the All in One Marketing Intelligence Platform for enterprise brands, have partnered to put AI-driven creative insights at the heart of media and budget decisions, enabling advertisers to predict performance and optimise campaigns as they run.
The new collaboration embeds DAIVID's AI-driven creative effectiveness models, which predict the emotional and business impact of ads in real time, directly into ADIN.AI's enterprise marketing platform. The result is a live loop between creative intelligence and media execution, where insight drives action within a single interface.
It means marketers using ADIN.AI can now identify which ads are likely to succeed before launch, boost high-performing creative and shift budgets away from underperforming campaigns, all while campaigns are live.
By linking creative intelligence directly to media planning, the new partnership closes a long-standing gap between how audiences respond to creative and the performance metrics marketers see, connecting creative impact directly to results. Decisions can now be made with speed and confidence within one unified platform, reducing wasted spend and improving ROI.
"Creative is a key driver of advertising outcomes, but for too long it has been measured in isolation, disconnected from media results. Through this exciting partnership, creative intelligence is no longer separate from media performance, it becomes a live signal. With our data flowing through ADIN.AI's platform, advertisers can now act in real time, optimise campaigns faster and directly link creative impact to business outcomes."
"For the first time, media intelligence meets creative intelligence inside a single platform. Enterprise marketers no longer have to choose between creative intuition and performance data. With DAIVID's creative signals flowing directly into our platform, brands can connect how an ad makes people feel to how their budget performs. Creative is finally accountable to performance."
Trained on tens of millions of human responses, DAIVID's AI models predict in seconds how ad creative will drive emotions, attention, memory, brand recall and next-step actions without the need for human panels. ADIN.AI's platform then transforms these insights into actionable signals, creating a unified intelligence layer for marketing teams and enabling smarter media and budget decisions.
Through this partnership, creative insights are fully integrated into media and budget allocation, linking creative impact directly to measurable business outcomes.
The partnership has already gone live with its first client, Ajinomoto, the global food and nutrition company, which is using the integration to optimise creative performance across its digital campaigns.
The integration also allows advertisers to turn historical creative performance into benchmarks, giving brands the ability to optimise campaigns not just in real time but over time.
The partnership's three core capabilities include:
- Predictive pre-testing: Identify the creatives most likely to succeed before investing any media spend;
- Live campaign optimisation: Scale winners and pause underperformers while campaigns run;
- Creative intelligence and strategy: Use historical data to guide future creative and media planning.
For more information on DAIVID, visit daivid.co. To find out more about ADIN.AI, visit adin.ai.
About DAIVID
DAIVID is the advertising industry's most reliable and scalable source of creative data to power strategy and performance in the age of AI. Its human-trained, AI-powered technology analyzes video and image content to predict creative attention, 39 emotions and impact on brand metrics, giving ad platforms and marketers access to fast, actionable insights to dramatically improve performance and strategy. With simple API integrations, DAIVID's Creative Data Feed supercharges ad performance and media strategy across the ad tech ecosystem. Partners include ad platforms such as Kinetiq, CreativeX and Mass Analytics, as well as global brands and agencies including Nike, Snapchat, and WPP. To find out more visit daivid.co.
About ADIN.AI
ADIN.AI is the All in One Marketing Intelligence Platform for enterprise brands. It brings media intelligence and creative intelligence together in one brain: it reads a brand's media and creative across every channel, then plans, optimizes and applies the change, while the brand's team stays in control. Brand Memory keeps the brand's context, from its ad data to its rules and past decisions.
ADIN.AI is trusted by 45+ enterprise brands across 20+ countries, including L'Oréal Groupe, Vodafone, Türkiye İş Bankası, The Magnum Ice Cream Company, Under Armour, Pluxee, Hyperoptic and Ajinomoto. Founded in 2023, the company is headquartered in London, with an office in Istanbul. Its legal entity is Adin Tech, Inc., incorporated in Delaware, USA.
Media Contact
David Waterhouse
DAIVID - PR and Communications
Email: DW@daivid.co
Seden Gurcu
ADIN.AI - CMO
Email: seden@adin.ai
