ADIN.AI & L'Oréal Win Gold at the 16th IAB MIXX Awards Türkiye

Gold in the AI-Powered Strategic & Data-Driven Digital Media Management category — recognising the work built together with L'Oréal Dermatological Beauty Division Türkiye.

ADIN.AI and L'Oréal Groupe Türkiye have been awarded Gold at the 16th IAB MIXX Awards Türkiye, one of the most respected benchmarks for excellence in digital advertising. The win comes in the AI-Powered Strategic & Data-Driven Digital Media Management category, directly recognising the AI-driven approach the two organisations have built together.

The IAB MIXX Awards are run by the IAB across 30+ countries and recognise campaigns that set the standard for strategy, innovation, and measurable impact in digital advertising. Being awarded Gold places ADIN.AI and L'Oréal among the most effective AI-powered marketing partnerships in the market.

It is no surprise that L'Oréal leads this space. The world's largest beauty company has consistently been an early mover in AI-powered marketing — from advanced media intelligence to data-driven decision making at scale. When a brand of this scale commits to a new way of working, it signals where the industry is heading.

This award recognises the work built together with L'Oréal Dermatological Beauty Division Türkiye: AI-driven media planning, cross-channel budget optimisation, and real-time performance intelligence delivering measurable results.

Another award added to a growing list. And every one of them pushes us to create more impactful, more proven work.

About the IAB MIXX Awards

The IAB MIXX Awards are the global benchmark for excellence in digital advertising, run by the IAB across 30+ countries. MIXX recognises the campaigns and technologies that set the standard for strategy, innovation, and measurable impact in the digital advertising industry.

About ADIN.AI

Enterprise marketing teams spend millions across channels and have more data than ever, yet most still cannot answer a fundamental question: where did the money go, and did it work? This is not a technology gap. It is a structural one. ADIN.AI is the AI Infrastructure for enterprise marketing. One unified intelligence layer across every channel, every budget, every decision. Not another tool. The layer that sits above all the tools.

ADIN.AI powers marketing for global brands including L'Oréal Groupe (22+ brands including Lancôme, YSL Beauty, Prada Beauty, Maybelline, La Roche-Posay, Kiehl's, CeraVe and Kérastase), Vodafone, Under Armour, Bayer, The Magnum Ice Cream Company, Danone, Ajinomoto and Pluxee.

ADIN.AI is headquartered in London, with operations in Dubai and Istanbul, and is incorporated through its US parent company as part of the company's global expansion.