Gold in the AI-Powered Strategic & Data-Driven Digital Media Management category — recognising the work built together with L'Oréal Dermatological Beauty Division Türkiye.
ADIN.AI and L'Oréal Groupe Türkiye have been awarded Gold at the 16th IAB MIXX Awards Türkiye, one of the most respected benchmarks for excellence in digital advertising. The win comes in the AI-Powered Strategic & Data-Driven Digital Media Management category, directly recognising the AI-driven approach the two organisations have built together.
The IAB MIXX Awards are run by the IAB across 30+ countries and recognise campaigns that set the standard for strategy, innovation, and measurable impact in digital advertising. Being awarded Gold places ADIN.AI and L'Oréal among the most effective AI-powered marketing partnerships in the market.
It is no surprise that L'Oréal leads this space. The world's largest beauty company has consistently been an early mover in AI-powered marketing — from advanced media intelligence to data-driven decision making at scale. When a brand of this scale commits to a new way of working, it signals where the industry is heading.
This award recognises the work built together with L'Oréal Dermatological Beauty Division Türkiye: AI-driven media planning, cross-channel budget optimisation, and real-time performance intelligence delivering measurable results.
Another award added to a growing list. And every one of them pushes us to create more impactful, more proven work.
About the IAB MIXX Awards
The IAB MIXX Awards are the global benchmark for excellence in digital advertising, run by the IAB across 30+ countries. MIXX recognises the campaigns and technologies that set the standard for strategy, innovation, and measurable impact in the digital advertising industry.
About ADIN.AI
ADIN.AI is the All in One Marketing Intelligence Platform for enterprise brands. It brings media intelligence and creative intelligence together in one brain: it reads a brand's media and creative across every channel, then plans, optimizes and applies the change, while the brand's team stays in control. Brand Memory keeps the brand's context, from its ad data to its rules and past decisions.
ADIN.AI is trusted by 45+ enterprise brands across 20+ countries, including L'Oréal Groupe, Vodafone, Türkiye İş Bankası, The Magnum Ice Cream Company, Under Armour, Pluxee, Hyperoptic and Ajinomoto. Founded in 2023, the company is headquartered in London, with an office in Istanbul. Its legal entity is Adin Tech, Inc., incorporated in Delaware, USA.
