UK skincare trends 2025 – Routines, multi-use products, and what drives purchase

What Market Radar took from it

The figures Market Radar reads from this report, as its data records them, each with the publisher, the place and the date.

1. 47% of UK skincare buyers name effectiveness/proven results as their top purchase consideration, ahead of price (22%) and clean ingredients (14%)

   YouGovUnited KingdomSep 2025n=2,095

About this report

Publisher

YouGov
All 30 YouGov reports in the library

Published

15 Sep 2025

Type

Survey

Sample

n=2,095

Countries

• United Kingdom

Regions

• EMEA

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