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U.S. prestige and mass beauty retail deliver a positive performance in 2025, Circana reports

Circana10 Feb 2026Measured dataUnited States

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  1. US prestige beauty sales grew 4% to $36bn in 2025 while mass beauty grew 5% to $72.7bn

    CircanaUnited StatesFeb 2026

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Beauty · US

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Published
10 Feb 2026
Type
Measured data
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