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Prestige beauty 2025: France falls behind in a rising European market

Circana3 Mar 2026Measured dataFrance, United Kingdom

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  1. 42% of French consumers plan to reduce their beauty and personal care spending; European prestige beauty grew 4% in 2025 (UK +8%, Spain/Italy +6%, Germany +1%, France -1%)

    CircanaFranceMar 2026

  2. Online now accounts for over 50% of prestige beauty sales in the UK and 46% in Germany, versus 18% in France (8% in 2019)

    CircanaUnited KingdomMar 2026

About this report

Published
3 Mar 2026
Type
Measured data
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