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The X Factor
NielsenIQ with World Data Lab29 Oct 2025SurveyBrazil
Read the press coverage at tiinside.com.br (opens in a new tab)
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What Market Radar took from it
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49% of Brazilian consumers accept purchase recommendations made by an AI assistant (NIQ 'The X Factor').
NielsenIQ with World Data LabBrazilOct 2025
52% of Brazilian respondents prefer to wait for human support rather than interact with an AI.
NielsenIQ with World Data LabBrazilOct 2025
About this report
- Publisher
- NielsenIQ with World Data Lab (NielsenIQ)
All 27 NielsenIQ reports in the library - Published
- 29 Oct 2025
- Type
- Survey
- Countries
- Regions
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The report and its figures belong to NielsenIQ with World Data Lab. Market Radar lists the reports it reads, the figures it takes from them and the pages where it uses them.