Market Radar · Research library
NIQ global online sales study 2025
NielsenIQ24 Jul 2026Measured dataBrazil
Read the press coverage at mercadoeconsumo.com.br (opens in a new tab)
press coverageThe link goes to an article about the report, where Market Radar checked the figures.
What Market Radar took from it
The figures Market Radar reads from this report, as its data records them, each with the publisher, the place and the date.
In Brazil, hygiene & beauty is the fastest-growing online category and represents 63% of Brazilian e-commerce (NIQ FMCG online).
NielsenIQBrazilJul 2026
56% of Latin American consumers said they bought directly through a social network in 2025, as social, live and quick commerce gained ground.
NielsenIQLatAmJul 2026
About this report
- Publisher
- NielsenIQ
All 27 NielsenIQ reports in the library - Published
- 24 Jul 2026
- Type
- Measured data
- Countries
- Regions
Related reports
- Majority of U.S. Consumers Now Use AI to Shop, NIQ Finds (NIQ Agentic Commerce Tracker, Business Wire release)
NielsenIQ · 24 Sep 2026 · Survey
- Agentic Commerce India 2026
NielsenIQ · 23 Sep 2026 · Survey
- Beauty Shoppers Don't Think in Channels. They Think in Needs
NielsenIQ · 18 Sep 2026 · Survey
- NielsenIQ private label analysis Brazil (YTD June 2026)
NielsenIQ · 21 Aug 2026 · Measured data
- K-Beauty Goes Global (news release)
NielsenIQ · 15 Jul 2026 · Measured data
- Beauty Decoded: Your Guide to Beauty in KSA - Report Preview
NielsenIQ · 11 Jun 2026 · Survey
The report and its figures belong to NielsenIQ. Market Radar lists the reports it reads, the figures it takes from them and the pages where it uses them.