Beauty Shoppers Don't Think in Channels. They Think in Needs

What Market Radar took from it

The figures Market Radar reads from this report, as its data records them, each with the publisher, the place and the date.

1. 64% of Saudi beauty shoppers buy both online and in-store, while only 3% shop exclusively online

   NielsenIQSaudi ArabiaSep 2026n=1,000

2. 89% of Saudi shoppers say they are likely to buy a beauty product after seeing it on social media

   NielsenIQSaudi ArabiaSep 2026n=1,000

Used in Market Radar

The Market Radar pages that use this report.

About this report

Publisher

NielsenIQ
All 27 NielsenIQ reports in the library

Published

18 Sep 2026

Type

Survey

Sample

n=1,000

Countries

• Saudi Arabia

Regions

• EMEA

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