The Value of the Beauty Consumer: What Changes in 2026? (NielsenIQ x CEW, Feb 2026)

What Market Radar took from it

The figures Market Radar reads from this report, as its data records them, each with the publisher, the place and the date.

1. Beauty value sales grew +16% in Africa-Middle East but only +4% in West Europe (MAT Q3 2025), +8% in East Europe

   NielsenIQ with CEW UK5 countriesFeb 2026

2. In the UK, online beauty sales grew 9% versus 4% offline; 60% of UK online beauty consumers have bought beauty on Amazon

   NielsenIQ with CEW UKUnited KingdomFeb 2026

Used in Market Radar

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About this report

Publisher

NielsenIQ with CEW UK (NielsenIQ)
All 27 NielsenIQ reports in the library

Published

Feb 2026

Type

Measured data

Countries

• United Arab Emirates
• Egypt
• United Kingdom
• Saudi Arabia
• Turkey
• South Africa

Regions

• EMEA

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