The Global Beauty Edit: Strategic Beauty Guide for 2026 (Executive Brief)

What Market Radar took from it

The figures Market Radar reads from this report, as its data records them, each with the publisher, the place and the date.

1. 22% of global consumers have purchased beauty directly through TikTok

   NielsenIQGlobalDec 2025

2. 24% plan to spend less on beauty in 2026 while 20% plan to spend more

   NielsenIQGlobalDec 2025

3. 51% of global consumers express interest in AI-powered shopping tools

   NielsenIQGlobalDec 2025

4. 55% of Gen Z are willing to pay more for products that recreate out-of-home experiences

   NielsenIQGlobalDec 2025

5. 58% of consumers cite product quality and consistency as the top influence on trust

   NielsenIQGlobalDec 2025

6. Only 40% are comfortable with automated purchase decisions

   NielsenIQGlobalDec 2025

7. 49% of consumers have taken beauty product recommendations from generative AI

   NielsenIQUnited StatesDec 2025n=1,021

Used in Market Radar

The Market Radar pages that use this report.

About this report

Publisher

NielsenIQ
All 27 NielsenIQ reports in the library

Published

10 Dec 2025

Type

Survey

Sample

n=1,021

Countries

• United States

Regions

• US
• Global

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