The Global Beauty Edit: O boom do mercado de beleza no Brasil

What Market Radar took from it

The figures Market Radar reads from this report, as its data records them, each with the publisher, the place and the date.

1. 72% of Brazilian consumers say they would never stop buying cosmetics, 12 points above the US.

   NielsenIQBrazilMay 2025

2. Brazilian beauty e-commerce is growing three times faster than in-store sales.

   NielsenIQBrazilMay 2025

Used in Market Radar

The Market Radar pages that use this report.

About this report

Publisher

NielsenIQ
All 27 NielsenIQ reports in the library

Published

8 May 2025

Type

Measured data

Countries

• Brazil

Regions

• LatAm

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