State of Search Brasil – 6ª edição (2025)

What Market Radar took from it

The figures Market Radar reads from this report, as its data records them, each with the publisher, the place and the date.

1. 57% of Brazilian online buyers bought fashion online in the past 12 months, the most-purchased online category ahead of food (53%) and beauty (48%).

   Hedgehog DigitalBrazil2025n=2,134

2. Among Brazilians who searched for fashion in the past year, 50% searched on Instagram (Google 68%, brand sites 47%), and 41% say they are searching more for fashion than before.

   Hedgehog DigitalBrazil2025n=4,157

Used in Market Radar

The Market Radar pages that use this report.

About this report

Publisher

Hedgehog Digital

Published

2025

Type

Survey

Sample

n=4,157

Countries

• Brazil

Regions

• LatAm

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