Assistentes de compras virtuais redefinem a experiência de consumo on-line, aponta Bain (press release)

What Market Radar took from it

The figures Market Radar reads from this report, as its data records them, each with the publisher, the place and the date.

1. 52% of Brazilian consumers want AI shopping assistants that let them search for products by photos and images (all categories).

   Bain & CompanyBrazilOct 2025n=2,000

2. 58% of Brazilian consumers value AI support to compare prices, products, sellers and sites before buying (all categories).

   Bain & CompanyBrazilOct 2025n=2,000

3. 61% of Brazilian consumers are willing to move a significant share of their fashion & accessories purchases to AI virtual shopping assistants.

   Bain & CompanyBrazilOct 2025n=2,000

4. 63% of Brazilian consumers are willing to shift a significant part of their beauty and personal care purchases to AI virtual shopping assistants.

   Bain & CompanyBrazilOct 2025n=2,000

Used in Market Radar

The Market Radar pages that use this report.

About this report

Publisher

Bain & Company
All 11 Bain & Company reports in the library

Published

27 Oct 2025

Type

Survey

Sample

n=2,000

Countries

• Brazil

Regions

• LatAm

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