Do Brechó ao app: onde mora o estilo do brasileiro? (Sales Excellence Insights 2025)

What Market Radar took from it

The figures Market Radar reads from this report, as its data records them, each with the publisher, the place and the date.

1. 65% of Brazilians say they would feel safer buying clothes online using a virtual fitting room, and 73% agree it makes choosing the right size easier.

   GloboBrazilSep 2025n=1,000

2. Instagram is by far the top place Brazilians look for outfit inspiration (54%), ahead of YouTube (29%) and TikTok (27%).

   GloboBrazilSep 2025n=1,000

3. Only 13% of Brazilians know and have used a virtual fitting room; 34% have heard of it but never used it and 52% have never heard of it.

   GloboBrazilSep 2025n=1,000

Used in Market Radar

The Market Radar pages that use this report.

About this report

Publisher

Globo

Published

Sep 2025

Type

Survey

Sample

n=1,000

Countries

• Brazil

Regions

• LatAm

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