State of Beauty 2026

What Market Radar took from it

The figures Market Radar reads from this report, as its data records them, each with the publisher, the place and the date.

1. Beauty price per unit rose 7% in Asia Pacific in 2025, above Europe (+2%) and North America (+4%)

   NielsenIQAPACFeb 2026

2. Douyin livestreams sold $26bn of hair and skin care in China in 12 months, +47% year on year

   NielsenIQChinaFeb 2026

3. Amazon is the largest US beauty & personal care channel at 23.0% dollar share, growing 23.9%; TikTok Shop +107.7%

   NielsenIQUnited StatesFeb 2026

4. Amazon reaches 77.1% of US beauty & personal care shoppers, close to mass retail (92.4) and ahead of beauty specialty (61.1); TikTok Shop already reaches 9.0

   NielsenIQUnited StatesFeb 2026

Used in Market Radar

The Market Radar pages that use this report.

About this report

Publisher

NielsenIQ
All 27 NielsenIQ reports in the library

Published

Feb 2026

Type

Measured data

Countries

• China
• United States

Regions

• US
• APAC

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