State of Beauty 2025: Unlocking Growth in a Transforming Industry

What Market Radar took from it

The figures Market Radar reads from this report, as its data records them, each with the publisher, the place and the date.

1. Asia Pacific beauty sales +14.3%, led by China and South Korea

   NielsenIQAPACSep 2025

2. Online beauty sales grew +20% in Asia Pacific

   NielsenIQAPACSep 2025

3. North America beauty sales +9.6%

   NielsenIQCanada, United StatesSep 2025

4. Online beauty sales grew +21% in North America

   NielsenIQCanada, United StatesSep 2025

5. Europe beauty sales +5.8%

   NielsenIQEMEASep 2025

6. Online beauty sales grew +10% in Europe

   NielsenIQEMEASep 2025

7. Half of all consumers say regular self-care is more important now than five years ago

   NielsenIQGlobalSep 2025

8. Latin America beauty sales +10.4%

   NielsenIQLatAmSep 2025

9. 35% of US respondents say they will change their skincare routine after getting a procedure

   NielsenIQUnited StatesSep 2025

Used in Market Radar

The Market Radar pages that use this report.

About this report

Publisher

NielsenIQ
All 27 NielsenIQ reports in the library

Published

8 Sep 2025

Type

Measured data

Countries

• Canada
• United States

Regions

• US
• EMEA
• LatAm
• APAC
• Global

Related reports

• Majority of U.S. Consumers Now Use AI to Shop, NIQ Finds (NIQ Agentic Commerce Tracker, Business Wire release)

  NielsenIQ · 24 Sep 2026 · Survey

• Agentic Commerce India 2026

  NielsenIQ · 23 Sep 2026 · Survey

• Beauty Shoppers Don't Think in Channels. They Think in Needs

  NielsenIQ · 18 Sep 2026 · Survey

• NielsenIQ private label analysis Brazil (YTD June 2026)

  NielsenIQ · 21 Aug 2026 · Measured data

• NIQ global online sales study 2025

  NielsenIQ · 24 Jul 2026 · Measured data

• K-Beauty Goes Global (news release)

  NielsenIQ · 15 Jul 2026 · Measured data