Roy Morgan Single Source: MFI switching 2024

What Market Radar took from it

The figures Market Radar reads from this report, as its data records them, each with the publisher, the place and the date.

1. About 667,000 Australians (2.9%) switched their main financial institution in 2024, mostly to Macquarie and digital banks, citing poor interest rates, service and fees.

   Roy MorganAustraliaFeb 2025n=60,000

About this report

Publisher

Roy Morgan
All 2 Roy Morgan reports in the library

Published

14 Feb 2025

Type

Survey

Sample

n=60,000

Countries

• Australia

Regions

• APAC

Related reports

• 13.6 million Australians now use AI tools like ChatGPT, Google Gemini, Microsoft Copilot, Canva Magic Studio and Claude (Roy Morgan Single Source, Jan-Mar 2026)

  Roy Morgan · 2 Jun 2026 · Survey

• Consumer Payment Behaviour in Australia (2025 Consumer Payments Survey)

  Reserve Bank of Australia · 28 May 2026 · Official statistics

• Cash Use in Australia: What the 2025 Consumer Payments Survey Tells Us

  Reserve Bank of Australia · 20 Apr 2026 · Official statistics

• 2025 Consumer Payments Survey (via AAP)

  Reserve Bank of Australia · Apr 2026 · Official statistics

• ASIC Moneysmart Gen Z Financial Behaviours Report 2026

  Australian Securities and Investments Commission · Mar 2026 · Official statistics

• Accenture Banking Consumer Study 2025 (via Banking Day)

  Accenture · 10 Apr 2025 · Survey