패션, 어떻게 소비하고 계신가요? (Pickply consumer data project)

What Market Radar took from it

The figures Market Radar reads from this report, as its data records them, each with the publisher, the place and the date.

1. 84% of Korean consumers use online channels for clothing and fashion shopping: 48.2% mainly online and 35.8% mixing online and offline.

   PickplySouth KoreaMar 2025n=1,004

2. For Korean teens and people in their 20s, Instagram is the channel where they most often encounter fashion information (34.2% and 34.3%), ahead of online shopping malls.

   PickplySouth KoreaMar 2025n=1,004

3. Price is the top priority in fashion shopping for 46.7% of Korean consumers (51.5% of men), ranked first ahead of personal style, promotions, design and trends.

   PickplySouth KoreaMar 2025n=1,004

About this report

Publisher

Pickply
All 5 Pickply reports in the library

Published

6 Mar 2025

Type

Survey

Sample

n=1,004

Countries

• South Korea

Regions

• APAC

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