[데이터로 보는 소비 여정] 뷰티 산업 26-2Q (Pickply)

What Market Radar took from it

The figures Market Radar reads from this report, as its data records them, each with the publisher, the place and the date.

1. 15.8% of Korean beauty buyers expect AI to provide ingredient and efficacy information (26-2Q; 19.9% in 26-1Q)

   Pickply with OLIMSouth KoreaMay 2026n=1,773

2. 21.9% of Korean beauty buyers expect AI to recommend products within their budget (26-2Q; 17.5% in 26-1Q)

   Pickply with OLIMSouth KoreaMay 2026n=1,773

3. 33.4% of Korean beauty buyers name situation-based product recommendation as the AI role they expect most (26-2Q; 27.7% in 26-1Q)

   Pickply with OLIMSouth KoreaMay 2026n=1,773

4. 40.8% of Korean beauty buyers used conversational AI when buying beauty products in the last three months (26-2Q), up from 37.5% in 26-1Q

   Pickply with OLIMSouth KoreaMay 2026n=1,773

5. 50.0% of Korean heavy beauty buyers used AI when buying beauty in the last 3 months (26-2Q), up from 45.7% in 26-1Q

   Pickply with OLIMSouth KoreaMay 2026n=1,773

Used in Market Radar

The Market Radar pages that use this report.

About this report

Publisher

Pickply with OLIM (Pickply)
All 5 Pickply reports in the library

Published

31 May 2026

Type

Survey

Sample

n=1,773

Countries

• South Korea

Regions

• APAC

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