AI 쇼핑 에이전트 관련 인식 조사 (Embrain Trendmonitor, self-funded)

What Market Radar took from it

The figures Market Radar reads from this report, as its data records them, each with the publisher, the place and the date.

1. 54.2% of South Koreans aged 19-69 have used AI shopping agent features

   Embrain TrendmonitorSouth KoreaAug 2026n=1,000

2. 54.2% of South Korean adults have used AI shopping-agent features (image search, review summaries, price finders, etc.); 63.5% among people in their 20s.

   Embrain TrendmonitorSouth KoreaAug 2026n=1,000

3. 74.0% of South Korean adults say the final payment button must still be pressed by a person, even as AI shopping services become convenient; fashion clothing (30.6%) is among the categories they want to keep buying themselves.

   Embrain TrendmonitorSouth KoreaAug 2026n=1,000

4. Fashion is one of the top categories where Korean shoppers' use of AI shopping agents turned into an actual purchase: fashion accessories/shoes 31.7% and fashion clothing 30.4% (multiple response).

   Embrain TrendmonitorSouth KoreaAug 2026n=1,000

5. Image search is the most-used AI shopping-agent feature in South Korea: 23.8% have used it (multiple response), ahead of review summaries (20.4%) and price finders (20.3%). Not fashion-only; no APAC virtual try-on usage rate was found.

   Embrain TrendmonitorSouth KoreaAug 2026n=1,000

6. 20.3% of South Korean adults aged 19-69 have used AI shopping-agent features for real-time lowest-price search and automatic coupon application

   Embrain TrendmonitorSouth KoreaAug 2026n=1,000

7. 26.6% of Korean AI shopping-agent users made an actual beauty/cosmetics purchase through it

   Embrain TrendmonitorSouth Korea2026n=1,000

Used in Market Radar

The Market Radar pages that use this report.

About this report

Publisher

Embrain Trendmonitor
All 4 Embrain Trendmonitor reports in the library

Published

25 Aug 2026

Type

Survey

Sample

n=1,000

Countries

• South Korea

Regions

• APAC

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