Latin America's beauty consumers are digital first but not digital only

What Market Radar took from it

The figures Market Radar reads from this report, as its data records them, each with the publisher, the place and the date.

1. 15% of Latin Americans need to see the product in a store before purchasing after an AI search

   Euromonitor InternationalLatAmJul 2026

2. Latin America generates just 11% of beauty sales online versus 44% in North America

   Euromonitor InternationalLatAmJul 2026

3. Latin America's beauty e-commerce has grown at a 25% CAGR over five years, the fastest globally

   Euromonitor InternationalLatAmJul 2026

4. Only 31% of Latin Americans feel confident enough to buy directly through the AI interface after searching brands with AI

   Euromonitor InternationalLatAmJul 2026

Used in Market Radar

The Market Radar pages that use this report.

About this report

Publisher

Euromonitor International
All 7 Euromonitor International reports in the library

Published

1 Jul 2026

Type

Measured data

Regions

• LatAm

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