Online sales to reach over 30% of skin care purchases in 2026 as digital beauty accelerates

What Market Radar took from it

The figures Market Radar reads from this report, as its data records them, each with the publisher, the place and the date.

1. China online channels capture 54% of skin care sales

   Euromonitor InternationalChinaMay 2026

2. 28% of shoppers already use GenAI for product recommendations

   Euromonitor InternationalGlobalMay 2026

3. In the US, 52% of fragrance purchases are already made digitally

   Euromonitor InternationalUnited StatesMay 2026

Used in Market Radar

The Market Radar pages that use this report.

About this report

Publisher

Euromonitor International
All 7 Euromonitor International reports in the library

Published

14 May 2026

Type

Measured data

Countries

• China
• United States

Regions

• US
• APAC
• Global

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