消費者動向調査（令和7年11月調査）

What Market Radar took from it

The figures Market Radar reads from this report, as its data records them, each with the publisher, the place and the date.

1. 33.7% of Japanese consumers worry about food additives in the food they usually buy

   Japan Finance CorporationJapanFeb 2026n=2,000

2. 41.1% of Japanese consumers name health as their food orientation, one of the 'big three' with economy and convenience

   Japan Finance CorporationJapanFeb 2026n=2,000

3. 41.6% of Japanese consumers name economy/saving ('経済性志向') as their food priority, above 40% since July 2023

   Japan Finance CorporationJapanFeb 2026n=2,000

4. 63.0% of Japanese consumers say food prices are their top concern about the food they usually buy

   Japan Finance CorporationJapanFeb 2026n=2,000

About this report

Publisher

Japan Finance Corporation

Published

12 Feb 2026

Type

Official statistics

Sample

n=2,000

Countries

• Japan

Regions

• APAC

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