How Gen Z and Gen Alpha Are Rewiring the Fashion Industry (BCG x WWD)

What Market Radar took from it

The figures Market Radar reads from this report, as its data records them, each with the publisher, the place and the date.

1. 22% of young consumers use micro-influencers for brand discovery, and 27% use celebrities

   Boston Consulting GroupUnited StatesOct 2025

2. 34% of older generations use AI weekly to shop for fashion items

   Boston Consulting GroupUnited StatesOct 2025

3. 41% of Gen Z and Gen Alpha use AI weekly to shop for fashion items

   Boston Consulting GroupUnited StatesOct 2025

Used in Market Radar

The Market Radar pages that use this report.

About this report

Publisher

Boston Consulting Group (BCG)
All 11 BCG reports in the library

Published

29 Oct 2025

Type

Survey

Countries

• United States

Regions

• US

Related reports

• How CMOs Are Moving Agentic Marketing from Illusion to Reality (BCG CMO Survey 2026)

  BCG · 15 Jun 2026 · Survey

• European Consumers Are Still Cutting Back (European Consumer Sentiment 2026)

  Boston Consulting Group · 9 Jun 2026 · Survey

• The New Era of Marketing Partnerships: Marketer Survey (BCG-Google)

  BCG · Jun 2026 · Survey

• Consumers Are Shaping a New Age of Optimization in Beauty (BCG x WWD)

  Boston Consulting Group with WWD · 18 May 2026 · Survey

• Consumers Are Shaping a New Age of Optimization in Beauty (BCG + WWD State of Beauty 2026)

  Boston Consulting Group · 13 May 2026 · Report

• Consumers Trust AI to Buy Better. Brands Need to Move Quickly.

  Boston Consulting Group · 2 Jan 2026 · Report