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Handing shopping over to AI: How far will shoppers actually go? (Omnisend AI shopping report)

Omnisend2026SurveyAustralia, United Kingdom, United States

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  1. 61% of Australians used generative AI for shopping-related tasks in the past six months (55% last year)

    OmnisendAustralia2026

  2. 70% of Australians use ChatGPT for shopping, up from 40%

    OmnisendAustralia2026

  3. 60% of Brits use ChatGPT for shopping, up from 39%

    OmnisendUnited Kingdom2026

  4. 67% of Brits used generative AI for shopping-related tasks in the past six months (55% last year)

    OmnisendUnited Kingdom2026

  5. 38% of Americans have completed a purchase directly inside ChatGPT

    OmnisendUnited States2026

  6. 56% of Americans use ChatGPT for shopping, down from 65% last year

    OmnisendUnited States2026

  7. 63% of Americans used generative AI for shopping-related tasks in the past six months (59% last year)

    OmnisendUnited States2026

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About this report

Published
2026
Type
Survey
Regions

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