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Global Beauty Market Grows 10% as AI and E-commerce Reshape Consumer Buying (State of Beauty 2026)
NielsenIQ31 Mar 2026SurveyChina
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In China, livestreaming accounts for 70% of beauty sales on platforms like Douyin
NielsenIQChinaMar 2026
49% of consumers are willing to pay more for locally made products
NielsenIQGlobalMar 2026
52% will pay a premium for convenience
NielsenIQGlobalMar 2026
53% of consumers purchasing through social platforms
NielsenIQGlobalMar 2026
63% of consumers prioritize mental wellness
NielsenIQGlobalMar 2026
E-commerce is growing 6x faster than in-store beauty sales
NielsenIQGlobalMar 2026
Global beauty sales grew 10% year-over-year
NielsenIQGlobalMar 2026
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About this report
- Publisher
- NielsenIQ
All 27 NielsenIQ reports in the library - Published
- 31 Mar 2026
- Type
- Survey
- Countries
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