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Generative AI and Audiences: Revisiting UK public attitudes to AI in media (Ipsos for the BBC)
Ipsos10 Feb 2026Surveyn=2,000United Kingdom
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58% of UK adults have used GenAI tools and 35% use them weekly
IpsosUnited KingdomFeb 2026n=2,000
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AI Consumer Trends for members
About this report
- Publisher
- Ipsos
All 16 Ipsos reports in the library - Published
- 10 Feb 2026
- Type
- Survey
- Sample
- n=2,000
- Countries
- Regions
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