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Gartner brand strategy survey
Gartner12 Feb 2026Surveyn=426Global
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84% of companies struggle to measure brand value (brand 'doom loop' of underfunded measurement)
GartnerGlobalFeb 2026n=426
Only 34% of executives say their CMO effectively identifies the marketing initiatives that will contribute most to growth
GartnerGlobalFeb 2026n=426
Used in Market Radar
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Marketing Trends for members
Audience Insight · EMEAAudience Insight · USGrowth & Media · EMEAGrowth & Media · US
About this report
- Publisher
- Gartner
All 16 Gartner reports in the library - Published
- 12 Feb 2026
- Type
- Survey
- Sample
- n=426
- Regions
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