Finding Harmony on the Shelf: 2025 Global Outlook on Private Label & Branded Products

What Market Radar took from it

The figures Market Radar reads from this report, as its data records them, each with the publisher, the place and the date.

1. 54% of APAC consumers say they are likely to buy more private label products than ever before (Thailand 64%, India 61%, China 56%, Indonesia 55%)

   NielsenIQ7 countriesMay 2025n=17,000

2. 64% of Chilean consumers say private labels are a good alternative to name brands; 56% would buy more with wider variety

   NielsenIQChileMay 2025

3. 68% of Colombians say private labels are a good alternative to name brands; 64% say they give very good value

   NielsenIQColombiaApr 2025

Used in Market Radar

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About this report

Publisher

NielsenIQ
All 27 NielsenIQ reports in the library

Published

14 May 2025

Type

Survey

Sample

n=17,000

Countries

• Australia
• Chile
• China
• Colombia
• Indonesia
• India
• South Korea
• Singapore
• Thailand

Regions

• LatAm
• APAC

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