Emerging trends in consumer AI adoption in Europe 2026 update

What Market Radar took from it

The figures Market Radar reads from this report, as its data records them, each with the publisher, the place and the date.

1. 82% of active AI users in SE, NO, DK, FI, DE and the UK have used AI to research or compare products or services, up 7 points since June 2025 (Verdane/Norstat).

   Verdane6 countriesMar 2026n=3,167

2. Share of active conversational-AI users who have used AI to research a product (all categories): 82% (2026)

   Verdane6 countriesMar 2026n=3,167

3. 14% of people aged 18-60 in Denmark use conversational AI privately every day (Verdane/Norstat, Dec 2025-Jan 2026)

   VerdaneDenmarkMar 2026

4. 9% of people aged 18-60 in Finland use conversational AI privately every day (Verdane/Norstat, Dec 2025-Jan 2026)

   VerdaneFinlandMar 2026

5. 14% of people aged 18-60 in Germany use conversational AI privately every day (Verdane/Norstat, Dec 2025-Jan 2026)

   VerdaneGermanyMar 2026

6. 15% of people aged 18-60 in Norway use conversational AI privately every day (Verdane/Norstat, Dec 2025-Jan 2026)

   VerdaneNorwayMar 2026

7. 17% of people aged 18-60 in Sweden use conversational AI privately every day (Verdane/Norstat, Dec 2025-Jan 2026)

   VerdaneSwedenMar 2026

8. 19% of people aged 18-60 in the UK use conversational AI privately every day (Verdane/Norstat, Dec 2025-Jan 2026)

   VerdaneUnited KingdomMar 2026

Used in Market Radar

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About this report

Publisher

Verdane
All 2 Verdane reports in the library

Published

11 Mar 2026

Type

Survey

Sample

n=3,167

Countries

• Germany
• Denmark
• Finland
• United Kingdom
• Norway
• Sweden

Regions

• EMEA

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