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Consumer use and attitudes towards AI search tools
Which?9 Dec 2025Surveyn=2,092United Kingdom
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17% of UK adults who use AI search tools often or always use AI search results as a substitute for advice from finance professionals (28% of 18-34s)
Which?United KingdomDec 2025n=2,092
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About this report
- Publisher
- Which?
All 4 Which? reports in the library - Published
- 9 Dec 2025
- Type
- Survey
- Sample
- n=2,092
- Countries
- Regions
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