Are clothes shoppers ready for AI in apparel retail? (YouGov Surveys: Self-serve)

What Market Radar took from it

The figures Market Radar reads from this report, as its data records them, each with the publisher, the place and the date.

1. 21% of US clothes shoppers would use AI to discover new products based on their preferences (YouGov, May 2026).

   YouGovUnited StatesJun 2026n=957

2. Just 6% of US clothes shoppers would use general AI tools like ChatGPT to discover new clothing or brands; 60% prefer browsing in stores (YouGov, May 2026).

   YouGovUnited StatesJun 2026n=957

3. Only 16% of US clothes shoppers are interested in AI styling or outfit suggestions; nearly half want no AI in clothes shopping (YouGov, May 2026).

   YouGovUnited StatesJun 2026n=957

Used in Market Radar

The Market Radar pages that use this report.

About this report

Publisher

YouGov
All 30 YouGov reports in the library

Published

Jun 2026

Type

Survey

Sample

n=957

Countries

• United States

Regions

• US

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