AI and Beauty: for 96% of women under 35, Artificial Intelligence still plays a marginal role in purchase decisions

What Market Radar took from it

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1. For 96% of Italian women under 35, AI still plays a marginal role in beauty purchase decisions; over 9 in 10 say the human touch is essential

   Mondadori GroupItalyApr 2026n=850

2. Only 1 in 10 Italian women aged 14-35 get their beauty information from AI (doubled vs 2025)

   Mondadori GroupItalyApr 2026n=850

Used in Market Radar

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About this report

Publisher

Mondadori Group

Published

23 Apr 2026

Type

Survey

Sample

n=850

Countries

• Italy

Regions

• EMEA

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