Who does the UK government send to Slush? This year, us.
Innovate UK selected ADIN.AI for its Global Business Innovation Programme, taking a cohort of UK entrepreneurs and tech startups to Slush in Helsinki this November. ADIN.AI is in as a company, and our founder is in alongside. London is the HQ of ADIN.AI's global growth, and Innovate UK just put its name next to ours.
Two days in Reading, before Helsinki.
The programme opened with two days in Reading with the Innovate UK Business Growth team. It covered more ground than a pitch workshop:
- Finnish business culture, and how a Helsinki meeting actually runs.
- Founder mindset, and the milestones that move a startup from one stage to the next.
- What global investors look for in a founder match, and what founders should look for back.
- The pitch, rebuilt from the first line, and the investor deck read the way investors read it.
It was also the first time the whole cohort and the people running the programme were in one place. Good company to be in.
The start of a longer road.
Helsinki, 15 to 20 November. This is the start of a longer road with Innovate UK. London is the HQ of ADIN.AI's global growth, and we're building it from here. Thank you to Innovate UK and the Business Growth team.
