Wie digital shoppt Deutschland? (Bitkom-PK E-Commerce 2025)

What Market Radar took from it

The figures Market Radar reads from this report, as its data records them, each with the publisher, the place and the date.

1. One in five German internet users (21%: 6% definitely, 15% probably) would want an AI agent to do their shopping on its own; 43% would definitely not

   Bitkom ResearchGermanyNov 2025n=1,120

About this report

Publisher

Bitkom Research (Bitkom)
All 8 Bitkom reports in the library

Published

24 Nov 2025

Type

Survey

Sample

n=1,120

Countries

• Germany

Regions

• EMEA

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