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Digitaler Handel (Verbraucher) 2025

Bitkom Research24 Nov 2025Surveyn=1,072Germany

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  1. 68% of German online shoppers bought fashion and accessories online in the past 12 months, the top online category ahead of books/media (50%)

    Bitkom ResearchGermanyNov 2025n=1,072

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AI Consumer Trends for members

Fashion · EMEA

About this report

Publisher
Bitkom Research (Bitkom)
All 8 Bitkom reports in the library
Published
24 Nov 2025
Type
Survey
Sample
n=1,072
Countries
Regions

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