Digitaler Handel in Deutschland – Studienbericht 2026 (Bevölkerungsbefragung)

What Market Radar took from it

The figures Market Radar reads from this report, as its data records them, each with the publisher, the place and the date.

1. 19% of German internet users would like to be advised by an AI on their purchases (30% of 16-29s)

   Bitkom ResearchGermanyJul 2026n=1,120

2. 28% of German internet users would in future like to tell an AI what they need and have it find an offer (36% of 16-29s)

   Bitkom ResearchGermanyJul 2026n=1,120

3. About 29% of German internet users have bought products via social networks; 60% have not (Instagram 15%, Facebook 14%, YouTube 11%, TikTok 8%)

   Bitkom ResearchGermanyJul 2026n=1,120

Used in Market Radar

The Market Radar pages that use this report.

About this report

Publisher

Bitkom Research (Bitkom)
All 8 Bitkom reports in the library

Published

Jul 2026

Type

Survey

Sample

n=1,120

Countries

• Germany

Regions

• EMEA

Related reports

• Digital Finance & Insurance 2026 – Wie digital ist die Finanz- und Versicherungswelt? (Studienbericht)

  Bitkom Research · Aug 2026 · Survey

• Künstliche Intelligenz in Deutschland – Wie die Bevölkerung auf die neue Technologie blickt (Studienbericht 2026)

  Bitkom Research · Jun 2026 · Survey

• Zahlungsbereitschaft für KI hat sich erhöht (Bitkom press release)

  Bitkom Research · 18 May 2026 · Survey

• Smartphone-Markt: Konjunktur und Trends 2026 (press release)

  Bitkom Research · 25 Feb 2026 · Survey

• Digitaler Handel (Verbraucher) 2025

  Bitkom Research · 24 Nov 2025 · Survey

• Wie digital shoppt Deutschland? (Bitkom-PK E-Commerce 2025)

  Bitkom Research · 24 Nov 2025 · Survey