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When AI Guides the Shopping Journey (IAB/Talk Shoppe AI Commerce Study, 2025)

IAB with Talk Shoppe28 Oct 2025Surveyn=600United States

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  1. 53% of US AI shoppers use AI tools when shopping for apparel/fashion, tied with tech as the top category

    IAB with Talk ShoppeUnited StatesOct 2025n=600

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AI Footprint

AI Consumer Trends for members

Fashion · US

About this report

Publisher
IAB with Talk Shoppe (IAB)
All 11 IAB reports in the library
Published
28 Oct 2025
Type
Survey
Sample
n=600
Countries
Regions

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