What to expect in the global fashion industry in 2026

What Market Radar took from it

The figures Market Radar reads from this report, as its data records them, each with the publisher, the place and the date.

1. 77 percent [of respondents in China] say they use resale to explore aspirational brands for future purchases

   McKinsey & CompanyChinaFeb 2026

2. 70 percent [of consumers] plan to spend less and 80 percent indicate value-seeking behavior

   McKinsey & CompanyGlobalFeb 2026

3. [In the UK] it's much lower, at 66 percent [use resale to explore aspirational brands]

   McKinsey & CompanyUnited KingdomFeb 2026

4. 85 percent [of US respondents] say they use resale to explore aspirational brands for future purchases

   McKinsey & CompanyUnited StatesFeb 2026

Used in Market Radar

The Market Radar pages that use this report.

About this report

Publisher

McKinsey & Company
All 15 McKinsey & Company reports in the library

Published

11 Feb 2026

Type

Survey

Countries

• China
• United Kingdom
• United States

Regions

• US
• EMEA
• APAC
• Global

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