The State of Fashion 2026: When the rules change (BoF-McKinsey)

What Market Radar took from it

The figures Market Radar reads from this report, as its data records them, each with the publisher, the place and the date.

1. 94 percent of Chinese consumers now consider wellness a top or important priority

   BoF-McKinseyChinaNov 2025

2. Over 60 percent of Chinese consumers report shopping more from resale platforms today compared with two to three years ago

   BoF-McKinseyChinaNov 2025

3. over 70 percent [of Chinese consumers] report plans to shop resale in 2026

   BoF-McKinseyChinaNov 2025

4. 43 percent of consumers who first discovered a brand through resale subsequently purchased first-hand items

   BoF-McKinseyGlobalNov 2025

5. 51 percent of consumers would spend the same or more on health and wellness if their discretionary income decreased

   BoF-McKinseyGlobalNov 2025

6. Globally, 59 percent of consumers say they are likely to purchase secondhand in 2026

   BoF-McKinseyGlobalNov 2025

7. almost 80 percent say that when prices go up, they will not buy at full price but will wait for a sale, buy a cheaper alternative, postpone their purchase

   BoF-McKinseyGlobalNov 2025

8. Eighty-four percent of US consumers ... now consider wellness a top or important priority

   BoF-McKinseyUnited StatesNov 2025

Used in Market Radar

The Market Radar pages that use this report.

About this report

Publisher

BoF-McKinsey

Published

17 Nov 2025

Type

Survey

Countries

• China
• United States

Regions

• US
• APAC
• Global

Related reports

• Online or in-store? How fashion shopping habits vary across U.S. states

  YouGov · 30 Sep 2026 · Survey

• Charting the Rise of Preowned Apparel in the US and Europe

  Bain & Company · 2 Jul 2026 · Survey

• Ipsos Views: Shopping with AI - How artificial intelligence is reshaping the purchase journey

  Ipsos · Jul 2026 · Survey

• Are clothes shoppers ready for AI in apparel retail? (YouGov Surveys: Self-serve)

  YouGov · Jun 2026 · Survey

• Consumer Pulse Survey | Summer 2026 (KPMG US)

  KPMG · May 2026 · Survey

• ThredUp Resale Report 2026

  ThredUp / GlobalData · 2 Apr 2026 · Survey