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Ricerca Eumetra/MediaWorld: AI nel consumer journey (ASSIRM Market Research Forum XII)
Eumetra with MediaWorld27 Nov 2025SurveyItaly
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20% of Italians use AI to inform themselves during a purchase decision; for 9% it is the first source consulted.
Eumetra with MediaWorldItalyNov 2025
21% of Italians would consider an AI agent that makes purchases directly with their credit card.
Eumetra with MediaWorldItalyNov 2025
For 9% of Italians AI is the first source consulted in a purchase decision.
Eumetra with MediaWorldItalyNov 2025
About this report
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The report and its figures belong to Eumetra with MediaWorld. Market Radar lists the reports it reads, the figures it takes from them and the pages where it uses them.