Pulso Moda 2025: Panorama de Moda en el canal digital y expectativas de compra hacia HOT FASHION (versión pública)

What Market Radar took from it

The figures Market Radar reads from this report, as its data records them, each with the publisher, the place and the date.

1. 59% of Mexican online shoppers planning fashion/beauty/luxury purchases will use social media as an information source — the top source, ahead of in-store advertising (40%).

   AMVOMexicoJul 2025n=328

2. 64% of Mexican digital shoppers bought fashion online in 2024 (88% bought fashion in any channel); fashion is the category with the highest online purchase penetration in Mexico.

   AMVOMexicoJul 2025

3. 78% of Mexican online shoppers aware of the HOT FASHION sale event say they are likely to buy during it; more attractive offers and discounts are the top motivator for non-buyers.

   AMVOMexicoJul 2025n=290

Used in Market Radar

The Market Radar pages that use this report.

About this report

Publisher

AMVO
All 4 AMVO reports in the library

Published

Jul 2025

Type

Survey

Sample

n=328

Countries

• Mexico

Regions

• LatAm

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