Estudio de Venta Online 2026 (versión pública)

What Market Radar took from it

The figures Market Radar reads from this report, as its data records them, each with the publisher, the place and the date.

1. 21% of Mexican digital buyers bought through social networks (buying directly from the seller) in the last 12 months; social commerce keeps gaining ground among young segments.

   AMVOMexicoMar 2026n=1,048

2. 30% of Mexican digital buyers prefer 'Hecho en México' products when shopping online.

   AMVOMexicoMar 2026n=1,048

3. 77.2 million people in Mexico bought online in 2025 (72.5 million in 2024)

   AMVOMexicoMar 2026

4. 88.2% of Mexican internet users 18+ are digital buyers in 2025 (87.8% in 2024)

   AMVOMexicoMar 2026

5. Among Mexican digital buyers who used AI tools while shopping, the top benefit (30%) is immediate resolution of product questions; 20% value easy comparison of product features.

   AMVOMexicoMar 2026n=341

6. Mexican e-commerce retail reached MXN 941bn in 2025, up 19.2%; 17.7% of retail

   AMVOMexicoMar 2026

Used in Market Radar

The Market Radar pages that use this report.

About this report

Publisher

AMVO
All 4 AMVO reports in the library

Published

Mar 2026

Type

Measured data

Sample

n=1,048

Countries

• Mexico

Regions

• LatAm

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