NIQ Reports 7.3% Year-Over-Year Value Growth in Global Beauty Sector

What Market Radar took from it

The figures Market Radar reads from this report, as its data records them, each with the publisher, the place and the date.

1. In Brazil under 10% of beauty products are purchased online

   NielsenIQBrazilFeb 2025

2. In China 31% of skin care purchases are from Douyin/TikTok Shop

   NielsenIQChinaFeb 2025

3. In China, 87% of total hair and skincare sales are made online

   NielsenIQChinaFeb 2025

4. Africa-Middle East beauty sales +27.1%

   NielsenIQEMEAFeb 2025

5. In India 17% of beauty products are purchased online

   NielsenIQIndiaFeb 2025

6. 12.5% of US e-commerce shoppers have made a health and beauty purchase through TikTok

   NielsenIQUnited StatesFeb 2025

7. 41% of beauty and personal care sales in the US is driven by e-commerce

   NielsenIQUnited StatesFeb 2025

About this report

Publisher

NielsenIQ
All 27 NielsenIQ reports in the library

Published

25 Feb 2025

Type

Measured data

Countries

• Brazil
• China
• India
• United States

Regions

• US
• EMEA
• LatAm
• APAC

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