Netcomm NetRetail 2026 (XVII edizione)

What Market Radar took from it

The figures Market Radar reads from this report, as its data records them, each with the publisher, the place and the date.

1. 14.2% of Italian online buyers are ready to let software complete a purchase fully autonomously.

   NetcommItalyApr 2026

2. 15.4% of Italian online buyers rely on advanced systems to select the product best suited to their needs.

   NetcommItalyApr 2026

3. Digital wallets are the most used online payment instrument in Italy (33.9%), ahead of credit cards (28.6%).

   NetcommItalyApr 2026

Used in Market Radar

The Market Radar pages that use this report.

About this report

Publisher

Netcomm

Published

7 Apr 2026

Type

Survey

Countries

• Italy

Regions

• EMEA

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