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Les Français sont de plus en plus nombreux à adopter l'IA pour acheter sur internet (Fevad/Odoxa study, press release)

Fevad11 Feb 2026Surveyn=1,500France

What Market Radar took from it

The figures Market Radar reads from this report, as its data records them, each with the publisher, the place and the date.

21% of French online shoppers who use generative AI used it for fashion, clothing and shoe purchases in 2025 (5th category; tech/appliances 29%)
FevadFranceFeb 2026
22% of French online buyers would consider a purchase with full delegation of payment to AI (27% among regular AI users).
FevadFranceFeb 2026n=1,500
30% of French online buyers trust AI at the moment of purchase (47% before purchase).
FevadFranceFeb 2026n=1,500
31% of French online buyers use generative AI when shopping online.
FevadFranceFeb 2026n=1,500
57% of French online buyers cite the wish to keep total control as the main barrier to AI at the moment of purchase.
FevadFranceFeb 2026n=1,500
58% of French online buyers use generative AI before purchase (to save time, get neutral information, compare products or pre-select).
FevadFranceFeb 2026n=1,500
73% of French online shoppers who frequently use AI use it before, during or after an online purchase.
FevadFranceFeb 2026n=1,500

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The report and its figures belong to Fevad. Market Radar lists the reports it reads, the figures it takes from them and the pages where it uses them.