Les Français & l'agentic commerce (Sondage OpinionWay pour La Retail Tech, novembre 2025)

What Market Radar took from it

The figures Market Radar reads from this report, as its data records them, each with the publisher, the place and the date.

1. 12% of French adults already use AI assistants (ChatGPT, Gemini, Claude, Copilot, Le Chat) to research clothing, shoes and fashion accessories before buying; 30% do so or are considering it

   OpinionWayFranceNov 2025n=1,035

2. 18% of French adults use or could use AI when shopping to find inspiration (product ideas, trends, looks); 33% among 18-24s

   OpinionWayFranceNov 2025n=1,035

3. 24% of French adults would buy clothing, shoes or fashion accessories directly through an AI assistant without going to a retailer's website; 48% of 25-34s

   OpinionWayFranceNov 2025n=1,035

4. 29% of French adults already use AI to research information before a purchase in at least one category.

   OpinionWayFranceNov 2025n=1,035

5. 47% of French adults use or consider using AI to research information before a purchase.

   OpinionWayFranceNov 2025n=1,035

Used in Market Radar

The Market Radar pages that use this report.

About this report

Publisher

OpinionWay

Published

6 Nov 2025

Type

Survey

Sample

n=1,035

Countries

• France

Regions

• EMEA

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