Konsum-Studie: Generation TikTok pfeift groesstenteils auf Prospekte (Simon-Kucher Germany press release)

What Market Radar took from it

The figures Market Radar reads from this report, as its data records them, each with the publisher, the place and the date.

1. 26% of shoppers under 35 in Germany get product information via AI chatbots, versus about 9% of older shoppers

   Simon-KucherGermanyAug 2026n=1,000

Used in Market Radar

The Market Radar pages that use this report.

About this report

Publisher

Simon-Kucher
All 5 Simon-Kucher reports in the library

Published

11 Aug 2026

Type

Survey

Sample

n=1,000

Countries

• Germany

Regions

• EMEA

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